Services

Two ways
to work together.

Whether you need a fast diagnostic or an ongoing strategic partner, I work the way high-velocity brands actually operate — fast-moving, cross-functional, and always tied to the business calendar.

Why me

The difference
isn't the résumé.
It's the reps.

01
I've held the seat you're trying to fill.
I didn't learn digital products by consulting on them. I ran them — P&L accountability, cross-functional teams, franchise relationships, engineering partners, and a board that wanted results. That's a different kind of knowing.
02
I work across the whole stack — not just the slide deck.
Product, engineering, design, data, ops — I speak all of it. That means I can spot where the real problem is (usually not where everyone thinks it is) and work directly with the people who have to build the fix.
03
National scale isn't a case study. It's context.
I've shipped platforms used by millions of people across thousands of locations. The instincts that come from that — about what breaks, what scales, what users actually do — aren't something you get from a framework.
Engagements

The right fit
for where you are.

Pick the engagement that matches your timeline and need. Both are designed to move fast, stay close to the business, and produce something you can actually act on.

Engagement
Digital Audit
2–3 week engagement · Starting at $8,500

A focused review of your digital experience delivered as a prioritized roadmap — what to fix, what to build, and what to stop doing.

  • Ordering funnel gap analysis & conversion review
  • Catalog & AOV optimization assessment
  • UX flow assessment to identify revenue leaks
  • App store performance & ratings analysis
  • Loyalty, personalization & ML opportunity assessment
  • Fraud and payment risk surface review
Retainer
Fractional Head of Product
Monthly retainer · Starting at $6,000/mo

Embedded product leadership without the full-time overhead. I work alongside your team as a strategic partner — driving product strategy, optimizing for sales, and building the team to sustain it.

  • Product strategy & roadmap prioritization
  • Catalog & conversion optimization strategy
  • Sales flow optimization & UX gap closure
  • ML & personalization integration guidance
  • PM team structure, hiring & mentorship
  • Stakeholder alignment & exec communication
Who This Is For

Built for brands that are serious about digital.

Consumer & Retail Brands
Building or rebuilding digital ordering, loyalty, or your product team. You need executive-level product thinking without the full-time hire.
Tech Startups & Scale-ups
You've built the technology. You need an operator's lens — someone who knows what enterprise buyers will actually adopt, integrate, and sustain.
PE-Backed & Expanding Brands
Under pressure to show digital growth or entering new markets. You need a credible plan fast — not a six-month discovery phase.

High-stakes digital is its own discipline. It's a space with real constraints — complex integrations, tight operational timelines, promotional calendars, and users who expect things to just work.

Most consultants bring a playbook built for a different context. I bring the context itself — the product strategy, the UX instincts, the ML experience, and the operator judgment to know which levers actually move revenue.

I take a small number of engagements at a time. If the timing is right, let's talk.

Ready to get started?

Let's start with a 30-minute conversation. No pitch deck — just a direct talk about where you are and what you're trying to build.

Connect with me