Who it's for
- Brands between product leaders, or that have never had one, with an online store, app or ordering platform to run.
- PE-backed and expanding brands under pressure to show digital growth quickly.
- Teams with strong engineering or agency partners but nobody deciding what matters most.
- Tech companies selling into restaurants and retail that need an operator's view of what enterprise buyers will adopt.
What I do
- Product strategy and roadmap prioritization, tied to revenue and retention.
- Catalog, conversion and sales-flow optimization.
- Guidance on machine learning and personalization: where it pays off and where it doesn't.
- PM team structure, hiring and mentorship.
- Stakeholder alignment and executive communication.
The work follows my process: listen first, map the opportunity, force-rank the bets, plan for reality, measure everything, make the call, and repeat.
What I've led before
I've held this seat full-time: Director of Product, Growth & Retention at Vistaprint; Senior Director of Product & Digital at Jack in the Box, owning iOS, Android, web, order management and fraud; Senior Product Manager at Restaurant Brands International, launching 15 ordering platforms in 6 months for Burger King, Popeyes and Tim Hortons; and product and front-end lead at Sonic Drive-In.