What I build
- Clickable prototypes: test an idea or settle a debate with something people can tap through, before anyone commits engineering time.
- MVPs and pilots: a real first version that ships to real users, like an ordering pilot, a campaign or promotion experience, a microsite or an internal tool.
- Production features: designed and built inside your live app or site, alongside your engineers and to your standards.
- Custom tools instead of off-the-shelf software: ordering, loyalty, offers or internal tools shaped to your operation and budget, when no platform fits.
- Design on its own: UX flows, screens and design systems, handed to your engineers ready to build.
Why it's faster now
Agentic AI tools turn a clear spec into working code in hours. That changes who can build: one senior person who can design, write the spec, direct the tools and review the result can now deliver what used to need a designer, a front-end developer and a product manager. I've been all three for 15 years, and I build my own sites, apps and an MCP server this way.
It also changes what's worth building. No platform fits every brand, and custom used to be priced for the biggest ones. Now a brand can get software shaped to its own operation and budget, and use off-the-shelf platforms only where the problem really is common.
SaaS products usually get you about 80% of the way to your goal. The last 20% costs you more: custom work billed by the vendor, workarounds your team maintains, features you wait quarters for. That last 20% is often where your advantage is, and it's what I build.
Speed doesn't replace judgment. Every project starts from the problem and a written spec, and nothing reaches production without proper review, testing and accessibility checks.
Who does the work
I lead every project and do much of the design and building myself. When a project needs more hands or a specialist, like native mobile, back-end integration or visual design at scale, I bring in trusted designers and engineers and stay accountable for the result.
Track record
How it's priced
Scoped per project: what's being built, for which platforms, and whether it runs in production. Design & Build pairs well with a Digital Audit (decide what to build) or a Fractional Head of Product retainer (lead it over time).