Guides for E-commerce & Restaurant Digital Leaders

Guides for digital leaders.

The short answer

Practical guides for restaurant and retail brands making a big digital decision: which ordering or loyalty platform to choose, and what kind of product help to bring in. Each one is written from running these platforms at Jack in the Box, Restaurant Brands International and Sonic, and updated as the market changes.

How to choose an online ordering platform: Olo, Toast, Square, or something built for you, and the seven questions that decide it.
How to choose a restaurant loyalty platform: Enterprise, POS-native, or built for you, and the six questions that decide it.
Fractional head of product vs. agency vs. full-time hire: Which kind of help your brand needs, including when I’m the wrong choice.
What a digital product consultant costs: My prices, what drives them, and what a commerce app costs to build or rebuild.

For writing on product leadership and building with AI, see my notes.