Brands I've built for
I help restaurant brands build guest-facing digital products that convert — and the product teams that can keep shipping them.
15 years inside QSR — not advising from the outside. I've sat in the executive seat managing iOS, Android, web ordering, loyalty, fraud, and back-of-house systems simultaneously, across franchised networks with thousands of locations. I know where guests drop off, where revenue leaks, and what actually moves the needle on conversion and repeat visits.
Whether you need a fast diagnostic or an ongoing strategic partner, I work the way QSR brands actually operate — fast-moving, cross-functional, and always tied to the calendar.
A focused review of your guest-facing digital experience delivered as a prioritized roadmap — what to fix, what to build, and what to stop doing.
Embedded product leadership without the full-time overhead. I work alongside your team as a strategic partner — driving product strategy, optimizing for sales, and building the team to sustain it.
QSR digital is its own discipline. It's a category with real constraints — franchise relationships, drive-thru timing, POS integrations, promotional calendars, and guests who are hungry and impatient.
Most consultants bring a playbook built for a different context. I bring the context itself — the product strategy, the UX instincts, the ML experience, and the operator judgment to know which levers actually move revenue in this industry.
I take a small number of engagements at a time. If the timing is right, let's talk.
Real problems. Real decisions. Real outcomes. A look at how the work actually gets done.
Let's start with a 30-minute conversation. No pitch deck — just a direct talk about where you are and what you're trying to build.