Digital Product Consulting

Your digital
should drive
real revenue.

I help brands build digital products that convert — and the product teams that can keep shipping them.

Currently taking on new engagements

$1B+
In digital sales unlocked across consumer brands
18+
Ordering platforms launched across major national brands
130%
Average increase in digital sales YoY across brands I've led

Most consultants
give you a deck.
I ship.

I'm Walter. 15 years building and running digital products — not advising from the outside. I've held the executive seat: managing iOS, Android, web ordering, loyalty, fraud, and complex backend systems simultaneously, across large networks with real operational stakes.

My work spans consumer brands, retail, and high-volume digital platforms. The throughline is always the same — find where revenue is leaking, build the product and the team to stop it, and stay until it actually ships.

I don't do strategy theater. Every engagement ends with something real in the world.

Product Strategy & UX Optimization
I identify gaps in digital funnels and user flows — then build the product strategy to close them. Every recommendation ties back to a measurable revenue or retention outcome.
ML & Personalization
I've implemented machine learning models that personalize offers, predict user behavior, and optimize fulfillment timing — reducing friction from first tap to completed transaction.
Catalog Systems & AOV Optimization
I understand how catalog and product systems work end-to-end — from backend configuration to user-facing display. I use that knowledge to architect experiences that drive upsells, increase average order value, and reduce friction.
Multi-brand, Multi-market Execution
18+ platforms launched across the U.S., Canada, and international markets — navigating complex organizational dynamics, local constraints, and diverse consumer behavior at scale.

Selected case studies.

View all work

Real problems. Real decisions. Real outcomes. A look at how the work actually gets done.

Jack in the Box · iOS & Android
From 2.6 to 4.8 — rebuilding a broken app into one guests love.
2.6 → 4.8 rating 90% checkout conversion 50% faster ordering
Read case study
Tim Hortons · RBI · Gaming Platform
Canada's most beloved contest, taken fully digital — in 7 weeks.
1.7M new users — goal was 1M 41% digital sales #1 app in Canada
Read case study
Popeyes · RBI · Offer & Promo System
Fixing a broken promo flow — and unlocking 150% more conversion.
3.36% → 9.82% conversion 42K → 139K offers redeemed 40% drop in support contacts
Read case study
Ready to make your digital work harder?

Let's start with a 30-minute conversation. No pitch deck — just a direct talk about where you are and what you're trying to build.

Connect with me