Who I Work With: E-commerce, Retail & Restaurant Brands

Who I work with, and who I don't.

The short answer

I'm an e-commerce specialist. I work with e-commerce, retail and restaurant brands whose online store, apps, ordering or loyalty have to drive real revenue, and with tech companies that sell into them. I'm a good fit when you need senior product judgment and someone who will stay until it ships. I also design and build prototypes, pilots and features with agentic AI tools. I'm not the right fit if you need a large team building for years, a one-off opinion, or a full-time employee.

A good fit

E-commerce, retail and consumer brands with an online store, app or loyalty program
Quick-service and fast-casual brands with an ordering app, web ordering or kiosk
Brands rebuilding or relaunching e-commerce, ordering or loyalty
PE-backed and expanding brands that need digital growth fast
Tech companies selling into retail and restaurants that need an operator's view

Not the right fit

You need a large team building for years, and the decisions are made
You want a one-off opinion, not a roadmap or a leader
You're ready to hire a full-time head of product (I can help define the role)
You want a deck to hand to the board, not changes in the product

Brands I've built for

Jack in the Box, Burger King, Popeyes, Tim Hortons, Sonic Drive-In, Del Taco, Vistaprint, Disney and lululemon. Across those brands: more than 18 ordering platforms launched, and more than $1B in digital sales unlocked.

What working with me is like

I listen before I recommend anything, I tie every bet to a metric, and I stay until the work ships. I'm a designer, front-end developer and product manager at once, so I can work directly with your engineers and designers, and with agentic AI tools I can design and build prototypes, pilots and production features myself, bringing in trusted partners when a project needs more hands. See the process.

Questions people ask

Do you only work with restaurant brands?

No. I’m an e-commerce specialist. Restaurants are where many of my best-known results come from, but I’ve also led growth and retention at Vistaprint and product at Disney, and I work with retail and consumer brands and with tech companies that sell into commerce.

What size brand do you work with?

Brands with a live e-commerce, app or digital ordering business large enough that conversion, loyalty and retention move real revenue. My background is national brands with thousands of locations, but the same problems show up in growing regional chains.

Where are you based?

Sammamish, Washington, in the Seattle area. I work with teams across the U.S.

How many clients do you take at once?

A small number at a time, so each engagement gets real attention.