Work

Real problems.
Real decisions.
Real outcomes.

A look at how the work actually gets done — the diagnosis, the decisions, the execution, and what changed as a result.

Jack in the Box · iOS & Android · 2023
From 2.6 to 4.8 — rebuilding a broken app into one guests love.

A disciplined, guest-first rebuild that transformed one of the industry's most frustrating apps into a top-rated digital experience — in eight months, without a full platform rewrite.

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2.6 →4.8
App Store rating after rebuild
90%
Checkout conversion post-launch
50%
Reduction in time to order
Tim Hortons · RBI · Gaming Platform
Canada's most beloved contest, taken fully digital — in 7 weeks.
1.7M new users — goal was 1M 41% digital sales — goal was 35% #1 app in all Canadian App Stores
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Popeyes · RBI · Offer & Promo System
Fixing a broken promo flow — and unlocking 150% more conversion.
3.36% → 9.82% checkout conversion 42K → 139K offers redeemed 40% drop in support contacts
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Sonic Drive-In · Internal Tooling
Building the tool that put Sonic's menu in the app — from scratch.
$2.4M budget owned and delivered 10+ person team managed Powered Order Ahead at national scale
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Jack in the Box · Ordering Experience & Speed
Cutting ordering time in half — by removing work guests never asked for.
50% reduction in end-to-end ordering time Reward redemption redesigned to 1-tap Sign-up fields cut, API speeds improved
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Jack in the Box · Identity & Authentication
We killed the password — and guests stopped calling.
26% drop in guest relations contacts 99% sign-up success rate 0 account takeover incidents
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Jack in the Box · Menu & Revenue Optimization
$4MM from one move — no new features, no new budget.
$11K incremental sales per day $4MM annualized revenue impact One category reposition. Immediate results.
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