Work

Real problems.
Real decisions.
Real outcomes.

A look at how the work actually gets done — the diagnosis, the decisions, the execution, and what changed as a result.

Tim Hortons · RBI · Gaming Platform
Canada's most beloved contest, taken fully digital — in 7 weeks.
1.7M new users — goal was 1M 41% digital sales — goal was 35% #1 app in all Canadian App Stores
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Popeyes · RBI · Offer & Promo System
Fixing a broken promo flow — and unlocking 150% more conversion.
3.36% → 9.82% checkout conversion 42K → 139K offers redeemed 40% drop in support contacts
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Sonic Drive-In · Internal Tooling
Building the tool that put Sonic's menu in the app — from scratch.
$2.4M budget owned and delivered 10+ person team managed Powered Order Ahead at national scale
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